American Apparel and Todd Selby Save the Sloths
As humans we share our world with all manner of animals. The great, the fast, the strong. Elephants, whales, cheetahs, each as majestic as the last. But there are ever more living alongside us, and many need our help. Through deforestation, or natural events, there are sloths in danger and require human intervention. This year, to celebrate Earth Day, American Apparel has teamed up with artist Todd Selby to help save the sloths.
Slow moving, grinning sloths may seem like an untraditional choice, but sloth preservation is something that Todd has been thinking about for a while. His brother, Scott Selby, was the one who inspired the idea. “My brother Scott has got a very deep love for sloths; protecting and loving sloths. So we were talking about it for a long time,” says Todd. “We have a friend who works at American Apparel. So it just kind of happened through natural conversation.” That conversation lead to the idea that they would make a shirt that would feature an original painting by Todd and could raise money to benefit these gentle creatures.
Sloths are slow moving, and not aggressive, so their main source of protection is their own camouflage. In the natural world this is great for them, but it provides a challenge for anyone who wants to paint or draw them. “A lot of times they’re actually hidden,” explains Todd. “They’re hard to see, they’re always balled up or hanging from a tree in a funny way. So it was kind of a challenge. I’d never painted a sloth before so it was a fun new thing for me.” The painting found its way onto the shirt made available in both Men’s and Unisex silhouettes available through American Apparel right now. Proceeds benefit the Sloth Sanctuary of Costa Rica where sloths are rescued, rehabilitated, and sometimes released. They also use funds to study the animals, which are the least studied mammal on our planet. So much of these animals’ lives remain a mystery to us, and there is vital information we need if we’re going to help them thrive along side us.