Am I Collective Takes on the NBA Big Color Series
Am I Collective worked with Goodby, Silverstein and Partners. U.S.A to create a series of posters promoting the NBA's Big Color series limited edition jerseys. The posters mimic the style of the jerseys themselves, which are done in a monochromatic color scheme.
The teams represented in the posters are the Brooklyn Nets (Joe Johnson), New York Knicks (Carmelo Anthony), Oklahoma Thunder (Russell Westbrook), Miami Heat (Dwayne Wade), and LA Lakers (Dwight Howard). Each poster depicts a player surrounded by layers of illustrations of cultural iconography and geographical landmarks relevant to their city. The poster of Anthony of the NY Knicks was recently featured in a commercial directed by Spike Lee.