Am I Collective Brings Google Photos Together
Our digital age offers us the ability to interact with one another in an instant. Social media brings people together in unprecedented ways, forming relationships across time and the globe, bringing together people of similar minds and passions. With the millions of users all over the world, the question isn’t if anyone shares your interests, the challenge is finding them. Google Photos’ new Live Search connects you with people who are talking about the same things, have the same interests, and are rooting for the same teams. Integrating a search function into a visual network synthesizes two distinctly different forms of communication, allowing our technology to work better for us. Google teamed up with Am I Collective on a record breaking speedy creation for an animated video that brings Live Search to life.
Over the course of 16 seconds we get a visualization of how Live Search can be optimized into the user’s life. Merely searching a fan’s team colors brings up those images within the context of what people are talking about. And when it’s game day: they’re talking about the game. In this video, calling up “Blue” or “Yellow” on game day pulls up jerseys, each folding into digital paper that come together to make Google Photos’ logo which then transforms itself into a football and is flicked away.
Am I Collective got the assignment and set to work immediately, wrapping up animation in half a day. We don’t need to tell you that is an incredibly protracted time frame. Google went on to use the video on their own social media platforms synthesizing form and function in a fun and exciting execution.