Alexandra Gavillet Goes Neon With Blackpink
Some of America’s most influential music groups come from abroad. A band’s first American tour sets the stage for their international success - pun intended. In her latest collaboration with Billboard Magazine, Alexandra Gavillet was one of the first American photographers to shoot the K-Pop artists, Blackpink, during their debut tour of the US.
A female photographer shooting an all-female South Korean girl group during their first tour of the US is a moment that America has not seen many times before. “Music is my number one inspiration and I primarily listen to music that is made outside of the US. This project was really exciting for me because it’s something I chat about all the time - how incredible the music scene is internationally and how important it is to work with, listen to and support international talent," explains Alexandra on why this project was a great fit. "Blackpink is so major, they're huge superstars. To have the opportunity to photograph their first US cover was major. I just felt so proud because it's so important that American media is more supportive of international artists, so this felt like a really meaningful first step for the k-pop community. I was so grateful to be a part of that.”
Although it was their first trip to the US, the girls had little time to sit back and relax. The girl group kicked off their stay with a performance at the Universal Music Group’s annual showcase and made morning and late-night appearances on primetime television talk shows, including Late Night with Stephen Colbert. The girls looked soft during their photo shoot with Alexandra at Smashbox Studios, accentuating the vibrant fashions and fantastical sets showcased in each photo. The band members stretched out on velvet couches in front of luxurious backdrops featuring green and fuschia hues of satin and fur and posed in a lilac room with whispy bunches of florals floating mid-air around the singers.
In addition to the cover image of all four band members laying in a sea of luxurious neon pink fabrics beneath a plethora of different floral arrangements, Billboard Magazine produced four covers featuring a portrait of each of the stars from their photoshoot with Alexandra. Billboard even produced a commemorative collector’s box set with all five covers and full-size posters of Alexandra’s images. Blackpink brought their A game to set for Alexandra, ready to show face and announce to America that the group, in fact, has arrived.