ALAN CRESTO FOR MACYâ€™S FASHION STAR
Alan Cresto meets network television in Fashion Star, NBC’s design-oriented reality competition series. Sponsored by Macy’s, Saks and Express, the show celebrates a successful second season and boasts celebrity judges Nicole Ritchie, Jessica Simpson and John Varvatos.
At the end of each challenge, buyers at Macy’s, Saks and Express had the chance to purchase and sell the winning design online. Alan photographed the winning pieces selected by Macy’s, which were then posted for sale on the department store’s website. The Fashion Star designed pieces were a hit with Macy’s consumers and quickly sold out. We think it might have to do with the fantastic photography.