, the number one imported Italian wine brand in the United States and producer of the best-selling Pinot Grigio, was looking to raise awareness and bring its Italian heritage to the forefront. Alan Cresto worked with Agency212 on a new campaign that expresses what Cavit and other Italians have known all along - that life is meant to celebrated!
Alan shot the print campaign and directed the video, using black and white photography for a classic touch. Tracy Brennan, Executive Creative Director of Agency212, has worked with him on many other assignments and felt his energy was vital in capturing the essence of the brand.
You can view more of Alan's work here. Print campaigns are shown below.