• 7.22.10

    Alan Cresto Directs Ne-Yo for Macy's

    Alan Cresto reunites with Grammy-nominated R&B singer/songwriter Ne-Yo to direct a promotional video for Macy's. Ne-Yo shows off his sleek and tailored style in clothing by Macy's private label Alfani Red while performing "Nobody" off of the Year of the Gentleman album. Cresto shot the video over two days around New York City, filming a helicopter entrance, riding around the city in a vintage car, and Ne-Yo performing on a floating barge in the East River with the iconic skyline in the background.

    Ne-Yo will release his fourth studio album Libra Scale in September. Comments Cresto, "Ne-Yo is a dynamic performer who gives 150%, and as we'd worked together before, there was a mutual trust and respect which enabled the project to go that much further." Cresto previously collaborated with Macy's and Ne-Yo for another Alfani Red promotional video that was shown nationwide. Both videos were shot with the RED camera system.

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