• 2.10.11

    Alan Cresto Captures Borghese's Iconic FANGO

    The luxury cosmetics and skincare company Borghese is celebrating the 25th anniversary of the brand's most iconic product, FANGO. Alan Cresto was commissioned to photograph Do You Fango? an ad campaign solely dedicated to the time-tested product and its Italian heritage. FANGO is made from mineral laden Tuscan mud, which has been used for its healing properties since the 14the century.

    Borghese wanted to keep the campaign simple and clean while still celebrating the unique beauty in everyone. Cresto shot a male model and a female model against a crisp white background with "Do You Fango?" written on their bodies in the green-hued mud. Three of the four images feature a male model, demonstrating that FANGO is for both men and women.

    The ads are appearing nationally in print and on the web now.

    Client: Borghese
    Photography: Alan Cresto
    Agency: Agency212
    Creative Director: Nassos Gnafkis

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