12foot6 and Puma Phone
Puma has designed a new mobile phone that markets itself as a "connected lifestyle device" with special functions for sports and lifestyle such as Puma Icon Messaging, Solarmeter (Solar Cell), Photo Sharing, GPS tracker, Bike Tracker, Run Tracker, Video Chat, Pedometer, Stopwatch, and Music Turntable. The handset also connects to the Puma online community and gives access to the Puma WORLD of news, applications, and games.
12f00t6 worked with design agency GBH to produce, animate, and direct a video that demonstrate all of the new features of the Puma mobile phone. The video appears online, in-store, and at exhibitions to promote the new phone. One half of the 12foot6 management team makes a special cameo in the video as a weatherman. Watch the video to learn all about the Puma Phone, as demonstrated by 12foot6's entertaining animations.
The Puma Phone is currently only set for release in Europe. So far it's garnered positive reviews. Manufacturedd by Sagem, it is a quad-band GSM device that includes Bluetooth, 3G, A-GPS, and a 3.2 megapixel camera.
Design agency: GBH
Animation, direction, production: 12foot6
Puma Phone official site