Logic e-cigarettes are famous on the east coast, and No.1 in New York City. Vault49 were invited by Logic to be their agency partner in the US with responsibility for strategic planning and through the line creative work.
We’ve been working in partnership for more than a year now, assisting and advising on marketing strategy and helping to implement a new brand identity through the line from trade to consumer communications. We took over Logic’s trade advertising campaign and have developed a campaign identity aligned with the new portfolio structure, allowing us to drive consistency while keeping each execution fresh and engaging for the all important trade audiences.
We have taken the new Logic identity into eye catching transport media, and consumer point of sale engagement programs helping to drive spontaneous recall amongst the target audience and key source of business consumers.