Adobe Makes It

Together with Vault49, Adobe developed a new series of mobile tools which can turn any captured image into a design asset for use in creative projects on desktop and mobile devices. To bring this to life, we developed a marketing campaign, #MakeIt, to announce these new features to the world.

To begin, our team captured a wealth of creative content from around New York, ranging from textures captured from graffiti covered alleys, to Coney Island rollercoaster tracks. These curated assets were then uploaded to a media library which can be accessed by creatives all around the world. Vault49 then partnered with these global artists to create a series of artworks on the theme of #MakeIt.

To begin, our team captured a wealth of creative content from around New York, ranging from textures captured from graffiti covered alleys, to Coney Island rollercoaster tracks.

These curated assets were then uploaded to a media library which can be accessed by creatives all around the world. Vault49 then partnered with these global artists to create a series of artworks on the theme of #MakeIt.

The finished campaign was brought back to New York, and featured on billboards around the city. There truly are no creative boundaries anymore, and we’re extremely proud of the concept and finished work.

From inspiration to asset creation. Click. Capture. Create.

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