World Record Challenge - Dubai

Pepsi challenged INSA to create a unique piece of work visible from space. Which ended up being a world record. INSA wanted to send a message of PEACE so bright and clear it could be filmed from a satellite in Earth’s orbit. The venue for this spectacular performance was Dubai’s Margham desert and used more than 125 painted cars moving in sync. The event was captured by the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS).

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