Found Studio devised an innovative concept to promote Sony PlayStation's new "Movies on Demand" service. They tried to imagine what the ultimate movie experience would be like, using "immersive imaging" to create three high-impact promos inspired by well known movies. The technique uses real-time 3D projection mapping, with a PlayStation Move controller strapped to the camera feeding back positional data, which in turn updates the projected graphics in real-time. This super high-tech approach combined with traditional low-fi practical effects gives the viewer a supercharged experience as the living room set is brought to life.
Each film was carefully choreographed and timed to the projected animation sequence so that we could capture everything in one take, with no cuts, no post-production and, importantly, all in real-time. The final films combined real-life props, pyrotechnics and ninja puppeteers, blurring the boundaries between the virtual and real.