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Moving Image & Content

Sephora

Strategy

For three consecutive years, Moving Image & Content created a monthly library of dynamic, traffic-generating content for Sephora that cemented the powerhouse’s position as an “always on” go-to for all things makeup and beauty. Understanding how uniquely their beauty-lovers engaged with each platform, MI&C tailored each piece of content to resonate with those behaviors – intersecting elements like the approachability of how-to videos and the expertise of pro-artists with their vibrant high-production, editing and diverse casting. Using playful techniques like stop-motion and animations, MI&C drew in a new, younger generation of social-first makeup consumers for Sephora in key brand moments like the rebrand of the Sephora Collection and the launch of their Play! subscription box.

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