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  • Roderick Stanley

    Creative Strategy

    From Dazed to MAC, Gucci and beyond, Roderick Stanley has been harnessing the power of culture to help brands tell their stories for more than a decade.
    As editor of influential British fashion and culture magazine Dazed & Confused for seven years (2005–12), Stanley created culture as often as reporting on it. Whether as part of the team that launched online platform Dazed Digital in 2006, working directly with iconic names from Vivienne Westwood to Daft Punk, or heading up partnerships with global brands from Nike to Ray-Ban, Stanley honed a powerful vision for how high-quality, carefully curated storytelling can effectively articulate a brand’s point of view while increasing engagement.
    It was this combination of editorial expertise and brand insight that led Stanley to spend four years as head of brand messaging at M·A·C Cosmetics at the multi-billion-dollar brand’s headquarters in New York. He was attracted by the brand’s strong cultural point of view, and its creative collaborations in the fields of fashion, art, music and popular culture. 
    Since the start of 2017, Stanley has worked independently, writing for the highly regarded Gucci campaigns, while working on branding and content projects with other brands.
    Stanley has also never lost touch with his roots as a writer and cultural commentator, and continues to contribute to international publications such as The Times (of London), including exclusive cover interviews with Hollywood stars Scarlett Johansson, Jesse Eisenberg and Michael Sheen.
    His short documentary about the underground arts scene in Johannesburg, Joburg Party (co-directed with South African photographer Chris Saunders), was finalist for Best Short Documentary of the Year at New Filmmakers Los Angeles. He has also edited several books, including D&AD 50, a 300-page celebration of the best of the last 50 years in design and advertising, published by Taschen.
    No matter the project, Stanley applies his signature range of cultural expertise, strong sense of creative direction, and innovative approach to multi-platform storytelling. He lives in Brooklyn with his family.

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