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McFaul_Day

Vandeyk - Brand Consultancy + Creative Direction

Strategy & Creative

VANDEYK is a bicycle designhouse, working at the intersection of design and craftmanship. It combines expertise from a wide range of creative disciplines as well as handmade bicycle manufacturing, aspiring to build bicycles that are in holistic unity of design and functionality. 

Machine for Riding is a story in distilling the beauty of minimalism and functional purity of a bicycle into a simple code of colour and economy of design. It`s a pure and balanced connection between rider and road - a unity of machine hieroglyphic language and pure bicycle form - it`s the MACHINE FOR RIDING. 

As ambassadors McFaul+Day were integral to the concept at all points from the onset and its design vocabulary, through apparel design with Assos and finally appearing in film and photo to be used online and through PR.

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