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McFaul_Day

New Balance Season 1 Launch

Strategy & Creative

Bored of the same ol’ hyped-up tired formula of collabs, influencers and limited product availability, New Balance asked McFaul+Day to strategize, conceptualize and deliver a new way of releasing their yearly product to an elevate crowd of savvy consumers.

 - Bringing the domestic manufacturing and craft story in from New Balance’s UK base in Flimby, Cumbria into a lookbook, social assets and a localized OOH wheat paste poster campaign, all drove hype and anticipation for an invite only seasonal presentational showcase of New Balance Made in UK sneakers, a short-film première, historical shoe timelines, production line machinery theatre, with good vibes spun by local underground DJs and drinks to match. The Seasonal presentations contine with number two in Paris, three in Tokyo and round four in NYC.

Bringing the domestic manufacturing and craft story in from New Balance’s UK base in Flimby, Cumbria into a lookbook, social assets and a localized OOH wheat paste poster campaign, all drove hype and anticipation for an invite only seasonal presentational showcase of New Balance Made in UK sneakers, a short-film première, historical shoe timelines, production line machinery theatre, with good vibes spun by local underground DJs and drinks to match. The Seasonal presentations contine with number two in Paris, three in Tokyo and round four in NYC.

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