An icon of his time, Jaden exemplifies the New Balance brand philosophy of fearless independence. His convention-defying work in fashion and music, coupled with his dedication to philanthropy and environmental awareness, speak to larger global issues and how they impact his generation. McFaul_Day utilised Jaden’s presence in Paris for the launch of the brand’s new global ‘Runs in the family’ campaign with an intimate listening session at renowned Paperboy Café. After sharing the location via social media, dedicated fans rushed to the space and were treated to product seeding totes, vegan food and a surprise listening session of Jaden’s new album. Post-show, Jaden held an intimate Q&A session and was able to spend time with each fan and share his vision with New Balance and for his future. A true gent!