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McFaul_Day

New Balance Boston Marathon - Strategy + Creative

Strategy & Creative

Having a long understanding of the athletic brand, McFaul_Day apply a unique and discerning lens to help articulate all aspects of the brand making it more relevant for today. Due to this successful formula, New Balance once again asked McFaul_Day to look at the performance running department, starting specifically to the headline marathon events the brand sponsor around the globe. They started with a bold and localized OOH and digital activation for Boston Marathon and continue for New York City Marathon in November 2019. Using local heroes in localized storytelling with a global mind-set is what separate McFaul_Day’s work from most.

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