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McFaul_Day

Clarks Originals AW15 Collection - Fashion

Strategy & Creative

Clarks Originals are of the moment. Beautiful in their simplicity and individual in their character. Pure and simple - minimalism, functional and quality.

The theme and thread of the AW15 shoot is loosely taken from Samuel Taylor Coleridge’s 1798 poem ‘The Rime of the Ancient Mariner’, which was written whilst he travelled through Watchet in Somerset with his friend Wordsworth.

Directional styling; elevated, pure and simple; uncluttered and refined. Graphic and bold but not too fashion or contrived. A careful and thought-out wardrobe paired with particular model ’looks’ perfectly reaching out to ‘Stylish & Individual’ consumers. Real people. Real lives. Individuals with the bit between their teeth. Working models with a back story and big ambition. A group of individuals passing through.

The locations are a suitable stage to our winter storm, paired perfectly with the shoe and heightened stylistically with the wardrobe. From the rugged, graphic Somerset (Kilve) coast, Watchet harbor town and side street textures/abstracts (the harbour, fishing boats, cold rugged seascapes, rough white water, vast windswept graphic landscapes, autumn, winter, mist, fog, Kilve Beach, rugged cliffs, stone) to the modern stark, graphic house location with refined furnishings and polished surfaces (that link with theoutside environment).

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