Since 2011 ashmei’s mission has been to develop performance sportswear using only the very best quality and performance materials available. They achieve this by creating product purely based on this statement rather than looking at target retail price points and only worry about this when they are completely satisfied if the product cannot be improved further. McFaul+Day approached the brand message in exactly the same way.
McFaul+Day were fundamental to the brand until 2017, responsible for its strategy and direction in a very holistic sense. They created its full suite of creative assets including, print, photography, film, online, social, OOH and events keeping a close eye on, and staying true to, the brands core message. Consultants, designers, influencers and providers. All things. Partners.