Norwegian eyewear company Kaibosh had become too outdated for what they are: a trendy and bold eyewear brand. Their identity was too clean, and they wanted to be more expressive and outgoing. Snask was assigned to keep their existing logotype, but asked to evolve it forward to develop a new brand. A full suite was created, applying the re-brand to signs, ads, packaging, bags, posters as well as their flagship store experience.
Snask started by refreshing their brand voice, applying a new persona from everything from promotional material to in-store display. This tone was then translated visually with a custommade typeface, named Sentrum, made to augment the brand. We added two eyelashes as a symbol to distinguish the identity, as well as use as a graphic element to pull in a variety of applications.
Snask outfitted the entire flagship store with new shelving systems, signage, colors, murals, and more. Providing a full eco-system for the brand, the team generated everything from an original typeface and photography, to promotional products. This new, high-energy identity for Kaibosh set them apart for their brand point of view, and the flagship store set a new standard for eyewear companies in Norway.