Monetize is a digital loan service for smaller businesses that enables them to grow. But their name sounded more like a place to invest rather than a place to loan money. The company decided they needed to do a serious re-brand to separate themselves from the competition. Snask suggested renaming the company Froda, meaning “thrive” in Swedish. The team gave them a very down-to-earth tone of voice and a bold, colorful visual identity, creating a brand that the big players couldn’t come close to. Applying geometric shapes and a strong, definitive color palette, they developed an entire re-design for the brand. Snask created digital assets out of hand painted wooden pieces, bespoke typefaces, and an ownable color scheme to set the brand apart from the rest.
Not only did Snask give them a new name that created an entirely new cultural identity, they delivered a holistically new brand and visual identity. The project got massive attention online from some of the well-respected branding blogs around the globe.