Diageo commissioned Shotopop to create a 3D holographic artwork for Johnnie Walker's "The Ultimate Blend," which displayed at the brand's stand in Heathrow Airport. The artwork is projected into three 3m glass bottles, which sat in Terminal 5 for two months, before being moved to another airport. Each holographic artwork in the Gallery brings to life a key element of both the heritage of Johnnie Walker Blue Label.
Their bottle creation tells the story of the whisky making process with the cask reimagined as a diamond. This analogy perfectly captures the rarity of Johnnie Walker Blue Label. And with a blend of painstakingly crafted paper sculptures and graphical illustrations, this piece perfectly showcases the multifaceted and complex nature of both gemstone and whisky. The project was developed in collaboration with artists Kai & Sunny and animated by B&A Artist Vasava.