18 cities and 9 months of work were necessary to end up the new HSBCinternational campaign. Every city had its own top and bottom version,as every HSBC office could choose the city to be paired with. This trulymulti-platform campaign ran across different channels capturing theunique energy, essence and culture of each city through its landmarks.
Direction, Animation & Production: Serial Cut™Product Photography: Paloma Rincón RodriguezClient: House of Marley
Brain animations created for Droga5 as part of a larger live action campaign
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