Vasava Spans the Globe for Louis Vuitton
Communication studio Vasava and fashion illustrator Jordi Labanda recently collaborated on a series of short films to promote Louis Vuitton's m-commerce in the U.S., Japan, and Canada, and e-commerce in Brazil.
"Vuitton's maison approached Jordi, since they have partnered in the past and the house thought his style would fit the mood," explained Vasava's Enric Godes. "Jordi has done some animated films before, but in this case, he wanted to work closely with the animation studio – be there to control each detail and make sure his needs were understood – so he hopped on a plane to Barcelona and stayed here during the production process."
The brand asked for a sophisticated narrative touting the various digital ways to purchase its products. "We created a simple story that shows a customer ordering Vuitton goods and, all of a sudden the Pont Alexandre III takes off from Paris, crosses the ocean, and the package is delivered to the woman. During the trip, different monuments and landmarks from the two countries pop up, lending an air of 'Paris-fication' to either the U.S., Japan, Canada, or Brazil," Godes said.
He noted that the aesthetic is one-hundred percent Labanda and Vasava's challenge was to bring his illustrations to life with a retro feel and without too many fireworks: "We scanned in Jordi's hand-painted elements and retouched them, built the scenery and created the Alexandre III bridge in 3D. We did the animation in Photoshop and After Effects."
"It was great to team up with Jordi once again and, also, the client side was extremely supportive," Godes added. "They had a lot of respect for the artistic part of the project."