Tristan Eaton renovates Versace's logo in Hawaii
Versace teamed up with Tristan Eaton to usher in their new flagship store in Honolulu, Hawaii. Playing with his signature approach utilizing an array of textures and unexpected colors, Tristan reinterpreted the classic logo into an assault of styles.
Tristan’s remix is both an update and a return to the roots of the OG logo, something that producer Jasper Wong of POW! WOW! Hawaii knew he’d get from the artist. Jasper says, “Tristan is the perfect fusion of high luxury and street art… When Versace approached me about a mural project, his name was the first that came to mind. I knew his aesthetics would be right up their alley.” Five days and untold cans of paint later, the logo stood splashed across the building’s façade of the corner of Ala Moana Boulevard and Keawe Street.
Where the classic Versace logo loses some of the qualities of Medusa’s traditional look in graphic translation, Tristan took inspiration from the Ancient Greek villain putting no fewer than ten different photo realistic snakes atop her head. Sliding around leathery wings and the fingers of smoky grey scarves, the serpents stand sentinel in defense of their stone-faced mistress.
The opening of the store coincided with a limited edition tee-shirt featuring Tristan’s design available only at the flagship store. “I'm looking forward to seeing people rock Tristan Eaton Versace tees," said Jasper. So are we.