Trevor Bowden Brings Movement to Cadillac
Stephen Merchant has staked his career on being the awkward tall guy. The comedian’s HBO show, “Hello Ladies,” was built around his extraordinary height and natural eccentricities. So it was a natural step to have him star in Cadillac’s newest advertisement where he misinterprets attention from beautiful women. They’re really gawking at the candy red Cadillac that happens to be driving by, but he is in their eye line and takes the attention personally.
The spot was filmed in NYC’s SoHo neighborhood, and the entire cast of 15 was beautified by Trevor Bowden. The commercial is full of movement, and everyone on set was ready to put that energy into every minute of filming. Including the director, Tarsem Signh. “Tarsem had incredible energy. He didn’t stop the whole two days, from running from one place to the other,” Trevor explains. “Everybody was just flying to the seat of their pants and it comes out in the commercial.” Each moment is more energetic than the last, offering as many laughs as looks at Cadillac’s newest ATS Coupe.
The movement in the spot is energetic and edited, and Trevor was able to bring that energy into the hair and make up for the actors. The women and men in the commercial are walking that New York walk down NYC streets, and turning heads in swanky restaurants. Trevor’s secret? “Hairspray” he says with a laugh.