• 5.31.11

    Tim Marrs Creates Illustrations for Audi's Epic Ad

    Tim Marrs creates illustrations for Audi's new short film "A day in the life of an Audi driver." The two and a half minute film highlights the teamwork and stamina needed to the win Le Mans, the iconic 24-hour race in France. Two-time Le Mans winner Allan McNish stars.

    Marrs created scenes based on McNish's narrative. At first he didn't take into consideration how they would fit together as a moving image, but rather how to portray the dynamic and intensity of the race in hard-hitting images. The scenes were later stitched together by Passion Pictures' Chris Hemming, with great care to retain the handmade feel from Marrs' initial illustrations. The final narrative was pulled together in CGI and 3D.

    The film ran May 28th during the UEFA Champions League soccer match on ITV and Sky Sports. A 3D version of the film will run this summer in theaters with the last Harry Potter film.

    See more of Tim Marrs' illustrations here.

    Client: Audi
    Agency: BBH
    Creative Director, Writing: Nick Kidney
    Creative Director, Art Direction: Kev Stark
    Creative Direction, Illustration: Tim Marrs
    Director: Chris Hemming
    Production: Passion Pictures
    Sound: Factory Studios
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