Thornberg & Forester for Samsung
Thornberg & Forester collaborate with Razorfish on the new Samsung Galaxy S III campaign. The new smart phone features a touch screen, increased storage, wireless charging, and a voice assistance program. The design team was selected by Razorfish to create 2D and 3D assets and animation for the campaign launch.
Thornberg & Forester developed the assets by first modeling and texturing the phone. They then created a slew of deliverables for advertising in Washington, D.C., New York City, and several sports stadiums nationwide. Simultaneously, Thornberg & Forester partnered with Monster Media to create interactive walls in several cities and storefronts. The walls are a user-based experience that promotes the device's innovative, instant, media-sharing technology and directs them to the closest store selling the phone. Thornberg & Forester also developed a toolkit of animations that are driven by real-time motion of a passerby.
See more of Thornberg & Forester's portfolio here.