is pledging a commitment to sustainability through their "Green is Universal"
initiative. In addition to twice-yearly pushes to promote green content to viewers and online users, NBCU has pledged to bring sustainable practices to all their operations. To promote the initiative, NBCU approached Thornberg & Forester to create promo-like spots for internet and television ads.
Thornberg & Forester created three spots featuring three different green tips-buying local produce, using re-usable bags, and energy-saving techniques. Each spot features continuous line animation, a technique that drew NBCU to Thornberg & Forester. The animation, done in a 3D/2D combination, is clean and simple and made to look hand-drawn. To create the effect, Thornberg & Forester applied textures to the animation. Several versions of the ads were created so that NBCU could air them as stand-alone ads or at the beginning or end of sponsor ads.
To learn more about the "Green is Universal" initiative visit www.greenisuniversal.com
See more of Thornberg & Forester's work here.