Thornberg & Forester Create ING Billboard in Times Square
Thornberg & Forester develop a digital billboard for ING Direct's newest marketing campaign. The LED billboard in Times Square promotes the financial institution's latest offering, MONEY, a debit card/online banking account for teenagers. The billboard is part of a broad campaign that also includes a Facebook page, a series of online ads and kiosks in malls in Los Angeles, Chicago, Atlanta, and Paramus, NJ. Fans that sign up are entered for a chance to win MacBooks, iPods, and cash.
Thornberg & Forester collaborated with Berlin Cameron United on the billboard. The campaign's tagline "That's So MONEY" is featured as well as uploads from ING Direct's MONEY Facebook page. Fans can upload pictures of themselves within the ING Direct dollar model that will then appear on a loop on the billboard.
See more of Thornberg & Forester's branded projects here.
Client: ING Direct
Agency: Berlin Cameron United
Talent: Thornberg & Forester >