The Selby Smiles for the Spring/Summer 2010 Converse Jack Purcell Campaign
The Selby traversed America from coast to coast for the Spring/Summer 2010 Converse Jack Purcell campaign by Anomaly. The signature Jack Purcell navy crescent on the toecap forms the smile for each campaign model, similar to the smile that Canadian National Badminton Champion Jack Purcell displayed when playing Badminton. Says Anomaly creative Dennis Payongayong, "We wanted to tell a story of interesting individuals in their environment surrounded by interesting stuff. We felt that people who wear Jack Purcells are just as interested about the curation of their lives as much as what's on their feet."
The campaign stars Harry McNally, Mirabelle Marden, Charlie Casely-Hayford, Clark James Gable, and Skye Forsyth-Peters. The five well-rounded individuals were chosen on the basis of their background, personality, and ongoing projects. McNally runs and designs his clothing label, Pegleg. Marden is the founder of the Rivington Arms gallery in New York. Casely-Hayford and his father Joe design an eponymous menswear line in the United Kingdom. Gable spends his days surfing and riding motorcycles. Forsyth-Peters is working on developing a TV show for MTV.
Regarding the look and feel of the campaign, Payongayong offers, "We're big fans of [Todd Selby's] work so it was important to keep a Selby-esque quality to the shots."
Jack Purcell retired from badminton in 1945, but his shoe design is still alive and well today. The legacy of the Canadian national badminton champion continues on the feet of the young and old across the world. The campaign is currently running in magazines, on billboards, and across the Internet.
Creatives: Jon Zast & Dennis Payongayong
Prop Stylist: Amy Henry
Wardrobe stylist: Luke Langsdale
Hair and Makeup: Liam Dunn, Sylvester Castellano
Producer: Elle Sullivan Wilson
Photography: The Selby
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