• 4.7.17

    The Selby Gets a Taste of Sprout

    We love to think of dining as a way to step away from the world and isolate ourselves for decadence and communing with loved ones. But for most of us our meals are squeezed into the complex schedule of living, especially if you have a young child. Sprout Organic Baby Food offers their line of products in pouches making them easy to pack and easy to eat, and they asked Todd Selby to show off how these healthy foods fit into an active lifestyle. To do so, Todd created a series of videos that show him live painting active imagery around ingredients from the food, incorporating it all into a visual collage. To make that possible, Todd had to film himself working which is not something he’s used to. “Usually I do my watercolors pretty small and I do them in random places, so actually sitting down at a desk and being a bit more organized with it was a change for me,” Todd explains. He completely rearranged his process for these spots, but made it work so that they would be as clean and beautiful as possible.

    As a photographer in addition to being an illustrator, Todd knows how to frame an image for maximum impact, and direct motion to tell a story. But he’s usually not directing himself. For Sprout, Todd had to take on every roll.  “It was interesting because as I’m painting I’m also watching the camera and making sure I’m painting in the right area and not getting cropped out. It adds a lot more technical challenges,” says Todd. “It was fun though. It definitely challenged my brain, which was good.” He was the director, the performer, producer, and cameraman. Plus he got to take on one other roll for a little extra excitement.

    “When I do my watercolors it’s always just watercolors, so then to be going to the store and finding that carrot that looks like the telescope and a kiwi that was the right shape was fun,” Todd says. “I was doing a little prop styling as well as everything else which was fun for me too.” It’s not enough to just get a telescope or a slice of sweet potato. They each had to be the perfect shape, color, and size to stand in for the elements he needed, making for a pitch-perfect picture.

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