• 4.16.14

    Target's Social Media and Justin Hollar Welcome Spring

    Target's social media is spring-ready thanks to Justin Hollar, who recently photographed the store's newest fashions at ROOT Studios in Brooklyn.

    Hollar brought his "award-winning rap and R&B playlists" to the music-inspired shoot and "kept the lighting and direction in the same vein," he said. "For instance, one of the frames was inspired by Lana Del Rey, so I used softer and prettier lighting than I did for the frame inspired by Pharrell, which was sharper." Staging a variety of setups wasn't without its challenges, however: "There were a lot of hair, makeup, and scenery changes that had to be accounted for, time-wise."

    The photographer's images will be posted to Target's Facebook page, Instagram, Twitter, and Pinterest throughout the coming weeks.

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