• 12.20.13

    Spyder Man Michael Schnabel Shoots Fifth Campaign

    Can-Am Spyder once again turned to Michael Schnabel for its latest campaign. "This was my fifth shoot in a row for Spyder and it's always special for me," said the photographer. "In some respects, the shoots are structured, and in some respects, they're spontaneous. The team has a great energy and the project has a road-trip feel – we cruise around, change locations, and drive the vehicles. At this point, it's a gang of guys who get together each year for a Spyder trip."

    The new pictures, made in Oregon, include people work and even images without Spyders in the frame. "We've introduced a lifestyle perspective," Schnabel noted. "I used to do staged beauty shots – the machines look best from certain angles – and they have been replaced by lifestyle shots. It's become a tad less static and a bit more natural." And Schnabel is already thinking about next season's advertisements: "I have ideas regarding how to take it one step further ... how to keep it evolving."

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