• 12.13.17

    Shabdiece Esfahani Runs the Streets with A$AP Ferg and adidas

    Until recently, collaborative sneaker relationships were reserved for musicians and athletes. Traditionally, only hip-hop artists, basketball, and football players got to make their own shoes. But in the last year or two, the possibilities have expanded – and the roles have expanded as well. A$AP Ferg is a major hip hop artist with a bevy of albums, remixes, features, and participation in the legendary A$AP Mob. He signed with Adidas this year, and in a surprise move released a lookbook with adidas Running, styled by Shabdiece Esfahani. Ferg isn’t the first person we think of hitting the pavement and putting miles behind him, but thanks to Shabdiece’s work, the photos sell that image convincingly.

    The lookbook features Ferg running throughout New York City, from the streets of downtown, over the Williamsburg Bridge, and chilling out on a stoop in a more relaxed look. It’s rare that we get to see collaborators who join a brand for style also dabble in the technical athletic portions of the brand. It’s not enough just to don the clothes of the brand, this new angle has to fit into the identity of the collaborator. Shabdiece helped make that happen. Adidas Running’s product is obviously athletic, but the tones, contrast, and silhouettes that Shabdiece picked out feel current, energetic, and just as stylish after the run as they are during it. Plus the shoes are dope in their own right.

    Photography by Steven Counts.

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