Sawdust Covers Esquire's 1000th Issue
Few names in publishing command the same awe and respect as Esquire Magazine. The publication has been in print for decades, and October 2015 marks their 1000th issue, a distinction almost no magazines earn. To mark 1000 issues, Esquire released a very special issue as well as doing something unprecedented: they are now offering their entire archive online for anyone who wants to see it. To celebrate this magnanimous step while paying homage to their history, Esquire teamed up with creative studio Sawdust for the cover of the 1000th issue and surrounding media.
Esquire has been at the forefront of timeless culture all this time with covers and stories that have come to define almost every era since they first started running in 1933, something that the Sawdust team had the front of their minds when they got down to work. “We are big admirers of Esquire, of course, such talented people have worked with them over the years and graced the covers,” says Rob Gonzalez of Sawdust. “This was a great privilege.” They made sure to bring Esquire a collection of different ideas for Esquire to choose from, and the magazine was so taken with the work that they decided to include every design. “The most satisfying part of this project was when we presented three different ideas for the cover, they liked them all so much that they ended up using everything, throughout different parts of the magazine,” says Rob. “We’re still pinching ourselves.”
Sawdust designed two bespoke compositions of the number 1000 for the magazine that references their long history. Like a jump back to the 1930s, drawing references to graphic Bauhaus heritage and the weights of design from a pre-World War II era, the imagery is at once nostalgic and prescient, creating imagery that is as attractive now as it is rooted in history. “At the forefront of our minds was being respectful of the heritage and simply the amount of time that needs to pass in order to allow for 1000 issues of a magazine to be made,” explains Rob. “All those people that have contributed over the years… It was about finding something that aesthetically felt classic yet modern, timeless yet current.”
To get the full experience, pick up Esquires 1000th issue, on stands now, or click through to their website and see their entire archive with the lead in by Sawdust.