• 9.5.14

    Sadaf Razi Strikes the Perfect Chord

    Kylie Jenner has no memory of a life before reality TV. She has spent the last eight years growing up on camera, including the last few that have turned her into a style idol. With the creation of her own line with her sister, Kendall, Kylie is understandably a symbol of style.

    That means that when Sadaf Razi styled her for the Australian magazine, Girlfriend, she was walking into well-trod territory. Here is this young girl who has spent every moment of her remembered life in front of the camera, considering her presentation and identity. Sadaf was about to help write a passage in a well-read book, so she had to get it right.

    Kylie discussed this specifically with the magazine, and the omnipresence of judgment by saying, "If you make a mistake, everyone's hearing about it, it’s on every blog." The pressure was on.

    At 17, Kylie has been photographed in everything from Givenchy to Zara, her personal style has been honed and tested, while shifting over time. Sadaf had to bring something to the table that was going to fit into Kylie’s aesthetic so it felt natural and authentic. But, she couldn’t include something that Kylie had already been photographed in. It had to feel fresh and new, but still true to Kylie’s personality. It was the challenge of effortless change.

    Using Australian brands like MINKPINK and Finders Keepers (appropriate considering Girlfriend’s provenance) Sadaf struck a chord, straddling the balance between Kylie’s rocker aesthetic while staying true to her young energy, with a coy twist as a nod to the readers of Girlfriend. Like any youth magazine, the readers of Girlfriend are impressionable and hungry for inspiration. They look to figures like Kylie for pointers on how to dress and how to present themselves. The looks are edgy and fresh, but still age appropriate. It’s a line that’s hard to walk, but Sadaf managed it just fine.

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