Rod Hunt Brings All the Pieces Together for GQ
The world is a smaller place than it’s ever been before and that new reality has brought with it a myriad of benefits. The democratization of the Internet has allowed the public to transform the way we interact with each other and interact with products. GQ understands this as well as anyone and ran a feature in this month’s issue that looks at the new Sharing Economy and how it’s operating. It works for a lot of people, but not everyone, and it’s work examining why that is. They tapped Rod Hunt to help them visually communicate their view of the world, and Rod’s style was pitch perfect.
Rod’s ability to fit an exhaustive amount of visual information into a tight space made him the perfect choice to talk about the sharing economy. Not only visual volume, but Rod’s angular style is reminiscent of a circuit board, and since computers are what enable the sharing economy, his hand was just the right choice. The GQ article mentioned a half a dozen brands influencing public behavior that he had to include, so the balancing of all those elements into a single scene made space in the composition a premium. Whether its online movie viewing, ordering groceries on your phone, or sharing work space by pooling resources, there were a lot of lifestyles that had to be fit into the spread. An Uber drops a rider off at an Airbnb, while textbooks are delivered next door with a shared valet parking lot down the street.
If it’s not immediately evident from looking at the final piece, Rod’s included sketch shows how much planning goes into each of his illustrations. There are a ton of elements that all need to fit perfectly into his grid, each conforming to the structure that he creates while having enough fluidity that they feel natural. But as the GQ piece points out, what was impossible just a few years ago now reads as an urban landscape anyone can recognize. What once would have been thought impossible now looks, through a Rod Hunt illustration, like the view outside our windows.