Robert Maxwell Helps New York Magazine Bare All
It is January: gyms all over America are filling up with new health fanatics. From coast to coast, the newly inspired will put their fitness dreams and goals in the hands of competent strangers; the teachers and guides to a world that many ache to be a part of, but don’t know the way. These teachers lead both in direction and by example, showing their students that the lifestyles they’re selling are both beneficial and livable. They are dynamic models of potential and process.
For the latest issue of New York Magazine, Robert Maxwell shot eight of New York’s most beloved fitness instructors for their story “Skin Tight.” Each of these instructors have sculpted themselves over time using the techniques that they make available to their students. Their bodies are the trophies that they’ve worked for, and Robert pointed that out with his framing and content. Each instructor is shot on a bare set (with few exceptions), showing off the fruits of their labor, in poses and action that are representative of their work. When Robert shoots, he’s all about removing artifice. “I’m not really a concept guy,” Robert explains. “I kind of just wait until I’m on set. I feel their personality and kind of try to take a cue from that.” What we’re faced with is the raw representations of the results of hard work. Through Robert's style we see personality and process instead of gilded lilies.
Resolutions are about creating better versions of ourselves. And a lot of the time, that better version looks better naked. These instructors both exemplify and enable that ideal, and Robert made sure nothing got in the way of appreciating and understanding that.