• 5.23.14

    Rizon Parein Brings CGI Neon to Budweiser's Made in America Festival

    Rizon Parein crafted a series of CGI neon promos for Budweiser's Made in America festival, taking the form of large-and small-scale posters, and GIFs to announce the acts on social media.

    Though the artist is synonymous with this type of CG art – especially after his sign for the movie "Drive" – the job proved to be "the most challenging yet because of the amount of neon needed," he remarked. "I had to make approximately 70 neon pieces and be able to adjust the lineup in 48 hours, which would have been impossible to do from scratch in that timeframe, The solution was to create an entire neon alphabet in three weights, plus the Bud logo."

    It called for extensive modeling work in Cinema 4D and rendering in V-Ray to ensure a realistic look. "The details are what count," remarked Parein, noting the Instagrams, in particular, provide incredible close-ups of his CGI. "Or climb up a billboard in L.A. or Philadelphia and study the poster," Parein offered, which Bernstein & Andriulli does not condone.

     

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