Raymond Hom and Aelana Curran for Origins
Raymond Hom and Aelana Curran collaborate on Origins' latest campaign. The skincare company offers products made from high-performance natural ingredients. Their new campaign focuses on Origins' anti-aging and eye treatment products and promotes in-store specials. Hom photographed the ads while Curran styled the products.
The shoot took place at Noho Studios in New York City. The concept was to create a fun, clean, fresh, and natural look. Curran used many beautiful plants and flowers to mirror the ingredients in Origins products. Even the corkboard background was chosen to reflect the brand's natural image. Curran adds that Hom was "a joy to work with," on the campaign.
The ads are running in all Origins store now.
See more of Raymond Hom's photography here.
See more of Aelana Curran's prop styling here.