• 2.16.16

    Polyester Studio Draws a Line Between Converse and History

    Thomas Hancock was so fascinated by the rubber plant that he devoted his professional life to discovering as many uses as possible for it. One of the major contributions that Hancock offered us was the idea to combine rubber with sulfur, vulcanizing it thus making it much stronger and more resilient. This opened the door for many more uses, not least of which was creating sneaker soles. Thomas Hancock lived in the 19th century, but his legacy goes on in the rubber company that shares his name. Converse’s All Star sneaker famously uses vulcanized rubber and is the basis for Hancock and Converse’s yearly collaboration, playing on the relationship that these brands have over this crucial material. This time, Polyester Studio was brought on to create the perfect animated visualization for how the two brands come together.

    In the spot, rubber plants unfurl and bloom on the edges of the video like we’re passing through a grove. The illustrations are unique and special in that they’re taken from original drawings that Hancock sketched in his own notebooks. As we travel through this illustrated grove, suddenly everything clears away and we see the Jack Purcell High, a Converse sneakers whose DNA is rooted in Converse’s classic designs. As the sneaker spins in a 3D space, the same rubber plants begin to appear on surface of the sneakers, growing in the same way. The sneakers themselves have been waterproofed using rubber-bonded canvas, creating a sort of meta representation with the drawings of rubber on a coating of rubber.

    The spot is only 15 seconds but rolls all that information and history into a short period of time. The ability to condense all that information is a skill that Polyester has been honing for years with the work they’ve created for all of their clients. By successfully distilling information, or even a feeling or tradition, into such a brief series of moments, Polyester is able to give a full circle to Hancock, Converse, and Jack Purcell providing their audience with the content needed to understand and appreciate this collaboration.

     

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