• 6.30.16

    Peace Takes Wing with Eevolver

    The Rio Olympic Games are right around the corner and despite various reports of Brazil’s lack of readiness to host the global event, the games are something we all could really use. The Olympics are the perfect time to remember that the world is a global community, and coming together in the spirit of joyful competition is a great opportunity to recognize our commonalities and celebrate our differences. As we prepare for the Olympics, it’s time to think about what we want our global message to be and Eevolver is helping the International Olympic Committee get the messages out there. Their joint campaign, #OlympicPeace, allows users to combine a CGI peace dove with a hopeful message and share it on social media. For Eevolver, this is an inevitable step in a tradition that dates back thousands of years. “We are very proud to be part of the Olympic tradition and to have created imagery that represents the releasing of the White Doves as a sign of peace. It is a tradition that started in 1896 in Athens, and is still part of the opening ceremony today,” says Stacy Burstin from Eevolver. “The Doves white ‘color,’ literally represent inclusiveness and peace. Scientifically speaking, white includes all colors in the visible spectrum of light. That is a powerful message.”

    The doves that Eevolver created are, candidly, perfect. You wouldn’t know to look at them that they’re CGI but that’s attributable to the years and years of shared experience on the Eevolver team – and it’s also not for a lack of hard work. “Our team has had many, many years of experience developing photorealistic imagery for all types of CG animals, including many types of birds,” Stacy says. “They had to appear as if we just captured an image of them in a moment of flight.  Creating the dynamic quality of motion, without adding additional effects such as motion blur, took a lot of posing and planning.” Balancing the constituent elements, creating a library of complex feathers, and injecting personality in to each of the birds is what makes them come alive and the message of peace to really sing.

    Everyone has their favorite moments of the Olympics. “I love everything about the Olympics, the opening ceremony will be amazing, the competition is fun, and I always love to have an excuse to get together with friends,” says Stacy. Usually these moments are almost exclusively experienced from the audience. But with #OlympicPeace you get to join in on the festivities and spread your own message. Create your own #OlympicPeace message via the IOC’s official website here (click “Get Started”).

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