• 6.3.11

    Not Your Average Joe

    Joachim Ladefoged's photograph of Joe Pytka appears in the latest issue of AdWeek. Pytka spoke to the magazine about his prolific career as a commercial director and his 2011 Lifetime Achievement Award from the Clio Awards last month.

    Ladefoged originally captured Pytka in 2010 when the two were collaborating on Gatorade's "G Series" campaign featuring athletes at the top of their game. While Pytka filmed the commercial, Ladefoged sometimes worked beside him, taking action shots that would appear in the print campaign.

    See more of Joachim Ladefoged's photography here.

     

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