Nomoco for Kellogg's Special K
Nomoco illustrates the new campaign for Kellogg's Special K. The cereal is marketed as low-fat and reportedly promotes weight loss. The campaign's tagline reads, "What will you gain when you lose?" Elements in nature such as a peacock and red fish are drawn to imply confidence, courage, and optimism. Nomoco says that she thought of nature when drawing, "its gracefulness and deep energy within living creatures." The colorful illustrations were drawn with ink on paper.
See more of Nomoco's work here.
Client: Kellogg's Special K
Agency: Leo Burnett
Art Buyer: Christine Oliver
Senior Producer: Alethya Luiselli
Ilustrations: Nomoco >