• 6.21.13

    Mike Piscitelli Wins at Cannes

    This week Mike Piscitelli picked up a Bronze award at the Cannes Lions Festival for Y&R's Land Rover campaign, “Roam Free”. Mike created a series of outdoor ads featuring four Parkour / free running professionals, each representing a wheel of a Land Rover, who dashed and flipped their way through the varied terrain of Los Angeles.  Their movements were used to symbolize Land Rover’s legacy and commitment to creating all-terrain 4-wheel drive vehicles. This proved to be an interesting concept for a car advertisement with no vehicle.  The campaign was a success that earned Mike the official seal of approval from the global creativity community. 

    Credits:

    Agency: Y&R, New York, USA
    Photographer: Mike Piscitelli

    Chief Creative Officer: Jim Elliott
    Group Creative Directors: Marc Sobier, Andrew McKechnie
    Art Director: Eduardo Quadra
Copywriter: Paul Wood

    Content Producer: Veronica Reo

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