Mike Piscitelli Wins at Cannes
This week Mike Piscitelli picked up a Bronze award at the Cannes Lions Festival for Y&R's Land Rover campaign, “Roam Free”. Mike created a series of outdoor ads featuring four Parkour / free running professionals, each representing a wheel of a Land Rover, who dashed and flipped their way through the varied terrain of Los Angeles. Their movements were used to symbolize Land Rover’s legacy and commitment to creating all-terrain 4-wheel drive vehicles. This proved to be an interesting concept for a car advertisement with no vehicle. The campaign was a success that earned Mike the official seal of approval from the global creativity community.
Agency: Y&R, New York, USA
Photographer: Mike PiscitelliâÂÂ€¨
Chief Creative Officer: Jim Elliott
Group Creative Directors: Marc Sobier, Andrew McKechnie
Art Director: Eduardo QuadraâÂÂ€¨Copywriter: Paul WoodâÂÂ€¨
Content Producer: Veronica Reo