Mercedes-Benz Cruises Through 2014 With He & Me Calendar
He & Me captured twelve months of German luxury vehicles for Mercedes-Benz's 2014 Passenger Car Calendar. "We decided to shoot during the night – in a huge, empty garage in Stuttgart – to achieve much more interesting light reflections than we would in the daytime," explained photographers Yona Heckl and Tom Mennemann. "The challenge was twofold; we had to pick out different spots within the same location for each car and we had to find distinct perspectives so they all looked great."
They noted: "The most exciting part of the project was working with Mercedes's top designs. Be it the E-Class, S-Class, or C-Class, we shot the best interior and exterior packages that a customer can buy." The calendar, consisting of thirteen images (the cover photo and one per month), was unlike a campaign or brochure from the creative perspective "because there was no layout, in a way," He & Me said. "Nothing had to be connected to a headline or text, so the aim was to make a series of amazing pictures that could stand on their own."