Mcbess and Nike+ Issue You a Challenge
The end of a year is the perfect time to celebrate every success and investigate where to improve. The beginning of a new year is the perfect time to make plans for those improvements. It is the birth of resolution, where we determine our course of actions for how to make ourselves the best possible versions of who we are, and live our best lives. For Nike, the Nike+ program has always been a way for users to literally measure their effort and success, and measure it against others. But with a milestone like a full calendar year, there’s a larger rubric that everyone can get behind.
To illustrate how successful 2014 was for all Nike+ users, Nike teamed up with Mcbess for a quick video summarizing the triumphs of the last 12 months. “Welcome to the story of our year,” the video begins, followed by staggering facts that are interspersed between moments of achievement in classic Mcbess style. Burpees, squat jumps, and sprints through Washington DC, Portland, and Los Angeles all play background to the statistics that include the total number of Fuel Points earned all year (228 billion), and the distance Nike+ users ran (enough to run to the moon and back 450 times). It was not easy, and Mcbess and Nike remind us that in every moment. Each challenge is a struggle, but the success at each challenge makes every win sweeter, and every athlete better.
The high energy, invigorating music only goes off beat for one moment when our protagonist athlete is faced with the prospect of 2015: a whole new year. A whole collection of 365 days, empty of success, devoid of triumph. So far. Then Nike issues their challenge “BEAT 2015.” It is that challenge, that goal, that forces our hero through the looming barrier. The final appeal is to “Outdo you,” reminding us all what we all need reminding of, “The race is long and, in the end, it’s only with yourself.”